Marketing

If you want to understand marketing, you must first understand the difference between marketing and advertising. Advertising is the effort to gain the attention of consumer groups and attract them to a product or service. The advertisement is focused on promoting a particular product or service. An advertising and marketing plan may have something completely different in mind for the company’s other products and services. Advertising takes many forms and can include commercials, direct mailers, signs and more.

Marketing on the other hand is a wide range of activities that are completed in order to meet the needs of consumers and getting value in return. Research marketing helps businesses to hone in on groups of potential customers. A form of research marketing used by most businesses is called inbound research. This research helps to break down what their interests and needs are, how you can gain that interest, how you can meet their needs and what you should do in order to make your product appeal to them. Market research uses a variety of demographics to zero in and develop marketing strategies specific to certain geographical locations and consumer groups. Marketing research also includes finding a marketing position for your product or service and monitoring the competition. The term outbound marketing refers to the promotional efforts made to gain consumer attention for a product whether by continuing advertising, public relations, or sales.

Marketing Planning

Advertising and marketing firms help to provide their clients with successful marketing planning strategies. These plans help businesses to identify potential customers, gain the attention of potential customers, satisfy the customers and continue to do business with the customers. These four things create a life cycle for businesses. In today’s economy it is important to create a very competitive marketing strategy. In the process of creating this plan, advertising firms and their clients must keep in mind that whatever strategy they choose must be unique and developed in a way that stands out against competitors. Marketing plans include a combination of old fashioned ideas and new marketing strategies to achieve results. In recent years, the ever increasing popularity of the Internet has spiked and created a new playing field for competitors to market their products and services to consumers with one easy click of the mouse.

New Marketing

Some advertising companies have started harnessing the power of the Internet to create new marketing strategies. The marketing world is moving into a whole new direction and it is time to embrace the changes in technology that have made it faster and easier to market products and services to the masses. Advertising and marketing agencies offer services that help to get their clients noticed on the Internet through search engine optimization, pay per click management and social media marketing.

By combining the old with the new, THAT! Advertising Agency is taking marketing strategies to a new level with mixed media marketing.