Ad agencies

Advertising is everywhere. Ad agencies spend hours developing new, innovative ways to grab the attention of consumers in every medium they can. Billboard, print, radio, television and Internet advertising have become some of the most popular mediums ad agencies use to draw consumers in to show them how a product or service could benefit their lives. Advertising agencies employ teams of creative thinkers and problem solvers to develop innovative concepts and ideas to use in advertising campaigns. Aside from standard practices of advertising, many advertising agencies are developing a variety of other services to take advantage of the latest trends in mass media marketing.

Advertising Campaigns

Companies and organizations hire Ad agencies to develop creative advertising campaigns to target a particular segment market. The campaign could be broad to encompass several market segments or narrow to target a niche. An advertising campaigns often have a theme, message and images that resonate with the target market. Creative teams spend countless hours developing these plans from top to bottom. Campaign plans usually include mass media advertising solutions, public relations and marketing strategies related to the product or services being advertised. In a full advertising campaign a number of advertising methods are used to reach consumers. Most ad agencies mix traditional and new methods of advertising to achieve their goal.

Traditional

Many advertising agencies continue to offer traditional services to their clients. These traditional forms of advertisement include newspaper, radio, television and magazine ads. Ad agencies develop consistent concepts and ideas that are carried from advertisement to advertisement in order to create a coherent brand image for their client’s products and services. Slogans, pitch lines and spokespersons leave consumers with a memorable impression of the advertisement long after their initial viewing. These same images and phrases are used over and over in different mediums as part of the advertising campaign.

Internet

Since the dawning of the World Wide Web, ad agencies have needed to develop new ways of keeping up with the latest media trends. With more users than ever logging onto the Internet, businesses need a way to make sure their products and services are still being seen. Advertising agencies have developed advertisements made for the Internet. Pop-up screens, banner advertisements and flash videos have been appearing on the computer screens of consumers browsing the Internet for years.

Recently, social media websites like Facebook and Twitter have become gateways for advertising agencies to reach multiple target consumer groups and use the information they have provided on their social media profiles to create social media marketing. With social media marketing, ad agencies launch advertisements that are meant to create an online conversation, attract attention and encourage consumers to share information with others within their social media networks. The convenience of the Internet has given ad agencies the power to reach millions and millions of consumers daily.