The Challenge

Keep Western Union’s brand while creating new PPC ads for their new mobile payment solution.

Our Strategy

Our team took marketing materials from some of their current campaigns to base these PPC ads off of. Teals and cool colors were used with customers on mobile devices, stressing the online facet of this campaign. Top portions of the ads were used for subject matter and titles, while the bottom portions were copy based on the teal backgrounds. This contract of colors created a symmetric layout that was quickly identifiable in a PPC space. The slight angle on the teal background broke this symmetry just enough to make it noticeable on predominately symmetric websites. A nice break from the norm.