In this new digital era, SEO is becoming more important.

SEO stands for “search engine optimization.” It is a process by which a company can improve their organic website “rankings” in Internet search engines, such as Google. Improving organic rankings drastically increases the chance that a potential client will see a listing and click through to a website. The majority of Internet users believe firms are ranked by their dominance in the industry. The reality is that search engines are ranking your individual web pages, not entire web sites, based upon complicated mathematical algorithms. Ranking well organically, however, not only results in more visits to a website, it carries the perception of industry dominance. By understanding how search engines work and what people search for, SEO can deliver page one results.

When someone is conducting a search, there are typically many pages of results that appear, listing hundreds of thousands of website links. Most potential clients only look through the first page of search results, and almost no one looks beyond page three. If a link to your website does not appear in the first three pages, it is likely that no one will see your website link and, instead, choose a different company that has been using search engine optimization to appear on the first page. Is your competition utilizing SEO practices? We can help determine that for you.

SEO is a process. It does not happen over night. There are many factors involved in search engine optimization and a number of criteria that influence rankings in each search engine. The complicated process involves the content of the page, internal site linking, external linking, use of meta-tags, and more. SEO experts know how to conduct research to determine what your potential clients are searching for (keywords) on the Internet. They also understand how search engines operate and what criteria need to be met to position your company at the forefront of Internet search results. Quality search engine marketing companies also know what to do to bring in more traffic while the SEO process is underway.

At THAT! Company, the search engine optimization process is thorough, comprehensive, and results-driven. THAT! Company walks its clients through each step of the process to ensure the best possible results. Every project begins with a comprehensive keyword, competition, site analysis and business consultation report. The team of specialists includes professional web developers, content writers and search engine optimization experts. They are dedicated to running effective campaigns with measurable results. As the recipient of the Florida Governor’s 2010 Entrepreneurial Company of the Year Award, THAT! Company is proud to share in the successes of each of its clients. We are also happy to tell potential clients about some of the first page victories we have achieved for our parent site, www.seocompany.com, on many of the most competitive keywords on the Internet. To learn more specifics about our SEO services as well as other marketing services, please visit seocompany.com or thatcompany.com.