Liberty Chrisitan Prep

The Challenge

Create a logo for Liberty Christian Preparatory School, whose logo was previously the Eagles. This school would now be known as the Lions.

Our Strategy

We were only contracted to create one logo design. Our design department being who they are, went above and beyond when taking this project. Our department gave the client 7 different designs to choose from. The client loved the designs so much, they decided to take two of the designs for their new brand. One logo would be used for academics (circular logo), the other for athletics.

The academic logo was refined to convey a feeling of prestige and formality, hence the circular crest design. The academic logo on the other hand, a feel of ferocity. A feeling often conveyed in competitive sports logos. After all, when was the last time you saw a smiling or friendly looking NBA or NFL logo. Never. Needless to say, the client was very pleased with both designs.