I’m Advertising, But It’s Not Working – Help!
How many of your advertising dollars are being wasted? Do you really know?
The way to know is to track the performance of every dollar you spend so that you can make informed decisions about where and how to spend your advertising budget. Whether your advertising is a website, a billboard, magazines, or any other source, you should be able to examine how much money your are spending on each, and tie it back to revenue received from that source. If you cannot do that, then you are surely losing money to some degree because of it.
However you measure success, there is a method of tracking it all the way back to return on investment. Here are some suggestions that may help you on your way to tracking your success in advertising:
* Track visitors and their activity on your website; http://analytics.google.com is a good and free Website Analytics service. Create an account there, and make sure to install the tracking code on your website.
* Setup a method of tracking your customers’ phone calls to your business’ numbers. There are several services that allow you to track the source of a caller. http://www.calltraxplus.com has the ability to track callers by source and report it into Google Analytics or other Analytics systems.
There are other things that you can do to improve your effectiveness at advertising that are much more in depth than this article can cover. You should consider contacting a Tracking Specialist to assist you in setting up trackable return on investment for your business. Solving your tracking issues up front always ends up being the best investment, since you will then be in control of how and where to best spend your advertising budget.