Ad Agency

Many businesses enlist the services of an ad agency to develop marketing strategies. An advertising agency plans, creates, produces and handles the advertising campaigns and other forms of promotion for their clients. Clients are usually businesses owners who have contacted the ad agency and signed a contract hiring the agency for its services. Advertising agencies offer a variety of services including public relations, marketing, social media marketing, event promotion, Internet marketing and traditional advertising campaigns.

Clients

Clients are most often business owners or business representatives who work with the ad agency to develop advertising and marketing strategies for their products or services. Not all clients need to be corporations. Many advertising agencies work for non-profit organizations and government agencies as well. Clients come to advertising agencies for a variety of reasons; however, some agencies only offer specific services. Before choosing an ad agency, clients should do their homework and look for an agency that offers the services they need.

Types of Agencies

An ad agency that offers a limited amount or certain kind of service can be referred to as limited-service or specialist advertising agencies. These agencies only provide one or two of the basic services for their clients. Only offering a few services allows the ad agency to better focus on what strategies they will use to plan, create and launch whatever promotional methods they will develop for their clients.

One of the fastest growing types of advertising agencies are the interactive, search engine and social media agencies. These agencies have embraced the power of the Internet in order to produce new forms of advertising on the World Wide Web. An interactive ad agency helps its clients to produce websites and Internet advertisements to gain attention from consumers using the Internet. Search engine and social media advertising agencies take this option one step further. Recently, pay per click and search engine optimization has become a booming trend within the ad agency. Those advertising agencies that provide these services help to create media and implement media purchases of text-based or image-based advertisements.

Full-service advertising agencies strive to provide a variety of services. This type of ad agency has a full-staff of writers, creative thinkers and technology savvy personnel that work as a team to give clients the services they need. Full-service agencies create and produce mass media advertisements as well as marketing strategies for the products and services their clients sell. Many full-service advertising agencies also offer public relations and reputation management services for their clients. Full-service advertising agencies often keep up with the latest techniques and advertising trends so there clients are ahead of the game. At THAT! Company we’re a full-service ad agency focusing on mixed media marketing: the combination of traditional, social media, Internet advertising and marketing with a focus on measuring and analyzing results.