Pay per click advertising is a powerful tool in the hands of those who know how to use it. It’s difficult to conduct successful PPC campaigns on your own because of the constant changes search engines make to their programs. As the nation’s leading provider of PPC management services, we can run a winning campaign for you and maximize your PPC investment.
A comprehensive Internet marketing campaign, which includes SEO and PPC advertising, can give your business the competitive edge it needs to survive in the crowded online marketplace. You’ve seen pay per click ads on the results page of search engines, such as Google, Yahoo! or Bing. These ads appear above or to the side of the list of organic search results, and they appear there because the companies competitively bid for placement on the keywords used for the search in a given geographical area. It doesn’t cost anything to place an ad, but you are charged whenever someone clicks on the ad.
Effective PPC management can be a very cost-effective solution to generating sales. Each click on a PPC ad generated by a keyword search represents an interested potential customer. This potential customer has been “pre-qualified” by having initiated a search engine query for the keyword (which can be a single word or a combination of words). If your ad copy provides these potential customers with the information they need then they will select your PPC ad over all the others. These people are much more likely to spend money on your website or contact your business for more information. The minimum bid for a Google pay per click ad varies but highly competitive keywords can certainly cost more if you don’t know how to effectively manage your campaign.
PPCManagement.com, a division of That Company, has been in the pay per click management business since the beginning of PPC. Our years of successful experience enable us to help businesses realize a maximum return on their advertising investment in the Internet marketplace. We can manage your PPC bids on an hourly basis, offer weekly or monthly reports (depending on your plan), and provide the most extensive analytics in the industry to accurately pinpoint which of your efforts are working and which are not. Extensive PPC management is essential, and companies that have used our services after trying to manage their own pay per click campaigns have found us more cost and results effective. Our clients report that we’ve been able to produce the same results for half the price as they had before partnering with us. What business couldn’t use results like That?