The Challenge

Panama Red Rum was an awesome client to work with. The challenge with Panama Red was to get folks to like their Facebook page. In order to get the like clicks, we decided the incentive to clicking like would be to download their Panama Red jingle. Once liked, the client can then market specials, events, etc. via Facebook.

Our Strategy

Highlight the attractive Carolina and bottle of rum. Present the page in Caribbean feel to further convey the rum’s origin, the Las Cabras de Pese region of Panama. This drive of the page’s look was also to keep consistent with Panama Red’s website, panamaredrum.com.